FAQ

What is HUH?

HUH is an evolving global experiment exploring and encouraging emotional connectivity between cities. It's a mix of original and curated content organized by cities, senses, and moods to give users a multitude of ways to explore.

HUH is a prototype. We are launching now to generate awareness and get feedback on the concept. We will be continually iterating and feedback is always welcome.

Who is HUH?

HUH is a project by Toronto-based creative studio Somewherelse. You can check out more of our work, artists, and projects by visiting us on Instagram.

Why the name HUH?

HUH is considered one of the world's most universal words, according to a 2013 linguistics study. The study found that of 31 languages studied, all of them had a word reading and sounding like HUH, all which had a comparable usage or definition.

How is it "global"? It looks like there are only two cities?

HUH will be rolling out over an ongoing period, anchored in a series of creative collaborations. We are launching with our first collaboration, between creatives in Toronto and Los Angeles. Next up, will be two other global cities, and then two more, and so on. Soon, multiple cities from every continent will be represented.

How can I get involved?

HUH is built for collaboration. Whether you're an artist, a an avid culture contributor, a brand, or a fan of arts & culture, we'd love to chat. Please reach out via the contact form. We'd love to hear from you.